Service
Art Direction, Experiential Design, Creative Direction, Digital Advertising, Web Design
Client
HUGS Wellness
Year
2017-2022
Scope of Work
A D2C brand that was an offshoot of a B2B wholesale-focused brand needed to establish a visual identity and digital presence in order to proliferate sales from their social accounts.
Identifying the Problem
Pivoting with this brand that was the same physical product but packaged with a different visual identity and selling it in a different way. We needed to come up with a new strategy to market this product in a different light from the wholesale B2B version that was more accessible to their target market/audience.
Designing Solutions
Established a micro-site to promote specific new products for the original B2B wholesaler brand in order to separate/differentiate the two from one another. Took a more approachable and timely design direction for the new D2C brand and incorporated that into all our design assets that we developed.
The Outcome
HUGS Wellness Website
Established an accessible design aesthetic for the target B2B wholesale wellness audience, leaning into the CBD lifestyle design trends to highlight the products the brand was looking to drive sales to outside of their original products.
Incorporated a level of accessibility into the design that could span across B2B wholesale and customers coming in from paid advertising + organic search through our SEO campaign efforts, as well as a diverse product roster.
Bath Bomb Microsite
Created a microsite to concentrate marketing efforts for new products of bath bombs and drive traffic to an interactive user micro-site where users could determine which product was the best fit for them using an interactive quiz.
HRVST D2C Website
Designed an e-commerce website for the D2C brand under the HUGS Wellness umbrella that was geared more towards a digital, online-shopping audience and incorporating more of an affordable luxury and lifestyle design approach.
Incorporated infographics and data visualizations across the site and ancillary brand materials to show target audience what sets the brand apart from its competitors.
Advertisements
Developed a catalog of advertising collateral for a variety of social ad campaigns ranging from new product releases to seasonal promotions. Designed email marketing campaigns to support these advertising efforts.
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